Beatson’s Embossed Standard is First Choice for Ridgeway

Beatson Clark’s first standard embossed beer bottle has been chosen by Oxfordshire’s Ridgeway Brewery for its extensive range of craft beers.

The words 'Craft Beer' are embossed around the shoulder of the new, smaller, 330ml amber bottle – ideal for the new generation of ales which often have a higher alcohol content by volume.

“While the UK ales market has long been mostly in 500ml bottles the 330ml market is growing,” said Peter Scholey, co-owner of Ridgeway Brewery and its sister company Beer Counter.

“The choice in 330ml has been very limited, so Beatson Clark's initiative to offer subtle changes to a standard range provides the opportunity to do something about that.”

“We are a bottled beer only business selling absolutely nothing to pubs so we have to be good at bottled beer. We produce not only our own Ridgeway beers but also a number of bespoke lines, particularly lagers, for the restaurant and wholesale trade. Because of that the opportunity to use a generic ‘Craft Beer’ branded bottle is ideal for what we do and matches the profile of both our beers and our customers.”

Peter said he wasn’t tempted to follow other breweries down the aluminum cans route.

“Right now craft canned beer is very trendy – bizarrely there is even an idea in some circles that a can is somehow better quality than glass packaging. That notion is complete rubbish! Canned beer is inevitably inferior because of the difficulties in eliminating oxygen from the package, and even more so when small-scale packaging is considered.”

Alison Hughes, Business Development Manager at Beatson Clark, explained that embossing is an effective and affordable option for small breweries.

“Our new embossed standard 330ml beer bottle is ideal for small breweries who want to differentiate their product on the shelf, and if you’re looking for a unique embossed container our designers can produce a bespoke bottle tailored to the product,” she said.

“We can also customise our standard containers by having the brewery’s name, logo or strapline embossed onto the bottle. This is more cost-effective than investing in a fully bespoke design and it allows for the bottle to be manufactured in smaller volumes.”

Beatson Clark’s extensive standard drinks range contains 30 bottle designs in a variety of shapes and sizes, available in both amber and white flint glass. Several of these are lightweighted and many are available from stock, giving breweries plenty of choice when it comes to finding a packaging solution to suit their product.

Notes

British Glass members Beatson Clark specialise in providing glass packaging solutions for niche brands in the food, drink and pharmaceutical markets worldwide. The key to its success has been flexibility, innovation and the high quality of its containers.

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On average, every family in
the UK uses around 330 glass
bottles and jars each year.


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