British glass supports Recycle Week

British Glass supported Recycle Now’s annual Recycle Week. The week is a consumer-facing campaign to encourage correct recycling. This year’s theme was what goes around comes around.

British glass contributed to the campaign through their consumer-facing brand, Friends of Glass. They worked with recyclers, local authorities, retailers, and other materials to promote a positive message about recycling.

Each day there was a focus on a different packaging material. On the glass day The Co-op supported the glass recycling message by sponsoring a competition.

Throughout the week British Glass shared glass recycling messages and focussed on the energy saving achieved by recycling. The campaign trended on Twitter for several hours on launch day.

The messages shared gave a spotlight to glass products that are more commonly forgotten such as pasta sauce jars, perfume bottles, and medicine bottles.

Watch the official video promoting glass recycling created for the week:

Notes

Recycle Now is the consumer facing arm of WRAP's work

www.wrap.org.uk 

www.recyclenow.com

 

  • British Glass represents the interests of primary glass manufacturers and the glass supply-chain, from raw materials to retail and the end-consumer" credits="n/a" >
  • Modern life would not be possible without glass
    But, what is this amazing substance, where does it come from and how is it made?" credits="n/a" >
  • Find a reputable supplier from our member directory" credits="n/a" >
  • Learn about the different methods of manufacturing glass in our information section" credits="n/a" >
  • Did you know that Glass is 100% recyclable and can be recycled an infinite number of times without loss of quality, strength or functionality?" credits="n/a" >
  • We provide relevant, impartial, and comprehensive advice and information - from leading experts across key legislative areas" credits="n/a" >
  • British Glass represents the interests of primary glass manufacturers and the glass supply-chain, from raw materials to retail and the end-consumer" credits="n/a" >
  • Learn about the amazing material glass" credits="n/a" >
  • British Glass represents the interests of primary glass manufacturers and the glass supply-chain, from raw materials to retail and the end-consumer" credits="n/a" >
  • Our enviromental section goes into more depth on the environmental and energy issues affecting the glass supply chain" credits="n/a" >

 
 

On average, every family in
the UK uses around 330 glass
bottles and jars each year.


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