Diageo to launch premium blended Irish whiskey Roe & Co

 

Diageo is to launch a new premium blended Irish whiskey, Roe & Co, the company announced recently. The move by Diageo into the premium Irish whiskey category comes as the company announced plans for investment in a whiskey distillery in the once Power Station at St. James’s Gate. The total project investment comes to €25 million (£18.6 million) over three years.

 

As seen in other spirit categories in recent years, Diageo identified a clear opportunity in Irish Whiskey to drive overall category growth via premiumisation. Responding to this, Roe & Co was born. The brand has been created to reflect modern, contemporary luxury, in everything from pack to liquid, and with a focus of making Irish Whiskey more prominent in Europe’s booming cocktail culture.

Speaking about the launch Minister for Agriculture, Food and the Marine, Michael Creed TD said:

“Irish Whiskey is experiencing a renaissance and is truly an Irish success story. It is seeing a return to the success it experienced in its golden era in the 19th Century and is now the fastest growing spirit drink in the world with global sales increasing by over 300% and record exports of over €400 million* in the last ten years. This commitment and investment by Diageo comes at an opportune time for the sector which is experiencing unprecedented global demand. €25 million investment in this project over 3 years will support the local economy, create jobs, and bring a welcome new addition to the City’s tourism offering. The Irish Whiskey market has a great story to tell and today’s announcement marks an exciting new chapter in its development”.

Minister for Jobs, Enterprise and Innovations, Mary Mitchell O’Connor TD said: 

“It is great to see Diageo continue to invest in and further enhance the historical Dublin 8 area to create a fantastic attraction for tourists and locals alike. The proposed distillery will play a major role in the overall regeneration of the Liberties through the repurposing of the St James’ Gate Power House.

“Irish produced whiskey has never been as popular, garnering international acclaim and recognition. Diageo’s decision to move into the premium Irish whiskey category and its plans to invest in a new distillery will further enhance Ireland’s reputation as one of the finest premium whiskey producers in the world”.

Colin O’Brien Operations Director of Diageo said:

“The planned distillery will provide employment in the coming years – both at construction and operation stages. It will complement what is already the country’s most popular tourism offering, The Guinness Storehouse. This investment further demonstrates Diageo’s commitment to the growing vibrancy of The Liberties, one of the City’s most dynamic districts and the home of Irish Whiskey during the original golden age of Irish distilling. We are excited that the planned distillery will help revive the proud tradition of distilling in the Liberties.”

 

Notes

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, JεB, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

  • British Glass represents the interests of primary glass manufacturers and the glass supply-chain, from raw materials to retail and the end-consumer" credits="n/a" >
  • Modern life would not be possible without glass
    But, what is this amazing substance, where does it come from and how is it made?" credits="n/a" >
  • Find a reputable supplier from our member directory" credits="n/a" >
  • Learn about the different methods of manufacturing glass in our information section" credits="n/a" >
  • Did you know that Glass is 100% recyclable and can be recycled an infinite number of times without loss of quality, strength or functionality?" credits="n/a" >
  • We provide relevant, impartial, and comprehensive advice and information - from leading experts across key legislative areas" credits="n/a" >
  • British Glass represents the interests of primary glass manufacturers and the glass supply-chain, from raw materials to retail and the end-consumer" credits="n/a" >
  • Learn about the amazing material glass" credits="n/a" >
  • British Glass represents the interests of primary glass manufacturers and the glass supply-chain, from raw materials to retail and the end-consumer" credits="n/a" >
  • Our enviromental section goes into more depth on the environmental and energy issues affecting the glass supply chain" credits="n/a" >

 
 

On average, every family in
the UK uses around 330 glass
bottles and jars each year.


British Glass - Twitter

RT @ViridorUK Not long now until @SourceFoodDrink in #Exeter Pop by stand E13 and chat to this man, Adam Carew, an expert in Recycling and…

RT @DaedalianGlass Join us at the 2018 @surfacethinking Surface Design Show and discover our Unique Luxury Glass. https://t.co/JItkuG7bhY

#BBC 'Inside the Factory' features that glassmaking progress watch on @BBCiPlayer https://t.co/v264kDAkRn #glass… https://t.co/G5UPxtWa2L

RT @Jefferson_MFG Revolutionary £40m 'Glass Futures' manufacturing and training centre set to create 150 jobs in Yorkshire and hundreds mo…