Recycle Now glass campaign begins

From March to May 2016, the national Recycle Now campaign is shining a spotlight on glass packaging - and British Glass has been helping them get the campaign rolling.

With a saving of 246kg of CO2 for every tonne of glass that goes back into a glass furnace (compared to use of  virgin raw materials) – it’s easy to see why increasing the supply of good quality cullet (broken up waste glass) available to manufacturers is a central part of the circular economy strategy for glass.

“All our container glass manufacturing members already use recycled glass in their products – and they’d like to use more, but demand for good quality cullet consistently outstrips supply.” explained British Glass Head of Container Affairs Rebecca Cocking.

 “Although glass can be recycled back into glass indefinitely – 55% currently ends up in landfill or being used for aggregate rather than going to make new bottles and jars. The first step in solving this problem is for all of us, as consumers, to send more glass for recycling. More glass coming into recycling facilities makes the sorting and processing needed to create good quality re-melt cullet more viable.”

During March to May 2016 glass and metals will feature specifically in Recycle Now’s work with partners and householders will be encouraged to think beyond the kitchen and the recyclables all around their home. Bathroom and bedroom waste paper baskets often contain glass from medicines, cosmetics and perfumes – but this is less likely to make it to the recycling bin.

British Glass has been working with WRAP and Recycle Now to develop the current campaign – which provides a suite of customisable recycling promotion tool that local authorities and other partners can use. This includes leaflets, posters, vehicle livery and more. All the templates have space for partners' logos and contact details and, where appropriate, can be adapted to reflect the particular areas’ collection service.

  • British Glass represents the interests of primary glass manufacturers and the glass supply-chain, from raw materials to retail and the end-consumer" credits="n/a" >
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  • British Glass represents the interests of primary glass manufacturers and the glass supply-chain, from raw materials to retail and the end-consumer" credits="n/a" >
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  • British Glass represents the interests of primary glass manufacturers and the glass supply-chain, from raw materials to retail and the end-consumer" credits="n/a" >
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On average, every family in
the UK uses around 330 glass
bottles and jars each year.


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